To develop a well-rounded app for football players and enthusiasts, I first analyzed industry reports like The Business of Sports by KPMG to gain a quantitative understanding of India's sports ecosystem, including market trends and user engagement patterns.

I then conducted surveys with football players and enthusiasts to gather direct insights into their preferences, challenges, and feature expectations. Additionally, I tracked the behavior of amateur football players I knew, studying how they engaged with football content, training routines, and social interactions within the sport.

Using scenario mapping and empathy mapping, I identified the users motivations, and pain points, allowing me to design an experience tailored to their needs and aspirations.